09 Aug Event Recap: Streets of Georgetown’s Old Fashion, New Look
by ATFDC Contributor Susan Stipanovich
Opened in the Autumn of 2011 to the chic elite of Washington with a storefront neighboring Jack Spade, Tumi, Ralph Lauren and Brooks Brothers, the Streets of Georgetown meets all of the expectations one might have from a posh men’s boutique in Georgetown. The shop (found at 1254 Wisconsin Ave), which was designed by Jeffery Hutchison, seems more like a grown man’s den than a retail space. White brick walls stand out against dark wood floors and extend up to a cavernous ceiling adorned by large wrought-iron chandeliers. Well-tailored suits donned by mannequins line the shop, and layered polo shirts are found everywhere, popped collars and all. Several brands such as Hickey Freeman, Coppley, Bobby Jones, and flagship label Hart Schaffner Marx are featured; all owned by parent company is HMX retail (at one time Hickey Freeman manufactured Burberry London suits and Aquascutum trench coats for U.S. markets). The garments on display speak to a time when real men wore tailored dress shirts to work and handcrafted overcoats to evening drinks. The store certainly appeals to the ‘rugged intellectual’ man, one who enjoys his suits well tailored, his cardigans thick and warm, and his Scotch neat.
The Old Fashion, New Look event on Wednesday evening found a crowd of well-dressed patrons sipping on custom whiskey cocktails and admiring the stock throughout the space. The event was very laid-back and informal, a quiet evening set aside to appreciate the finer things in life, from fine leather weekend bags to seersucker suiting. Displays featuring pieces from Georgetown Tobacco were found throughout the store, a lovely compliment to the made-to-measure merchandise featured by Streets of Georgetown. As guests chose items from the shelves and chatted with the staff about what makes a great suit, it was clear that quality is extremely important to the boutique, from suit lining to button holes. Investment pieces made to last decades are the store’s crown jewels, with prices not for the faint of heart. The Streets of Georgetown seeks to outfit a man who appreciates quality, is willing to invest in superior craftsmanship, and has a keen eye for detail; all qualities which were embodied at the store’s Old Fashion, New Look event.
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All photos by Laura Zucker for All Things Fashion DC
Susan Stipanovich is a stylist and writer who lives and works in Washington D.C. She researches counter terrorism methods and international security sector reform in Africa and the Middle East by day as a Department of Defense associate and spends her free time curating a fashionable lifestyle through her blog Hepburn Loves Givenchy.