All Things Fashion DC | Fashiontonian of the Month: Aureta Thomollari
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Fashiontonian of the Month: Aureta Thomollari

Aureta Thomollari_I

14 Aug Fashiontonian of the Month: Aureta Thomollari

Each month we showcase a Washingtonian who works in a fashion related industry. By doing this we hope to show off the great talent we have in the Washington, DC metropolitan area. We are excited to announce luxury consultant and fashion blogger Aureta Thomollari as our August 2012 “Fashiontonian of the Month.”

Did you grow up with a love for fashion? If not, when would you say your interest for fashion developed? 

When I was about twelve years old I became aware of fashion. I remember putting my parents’ outfits together for teacher meetings. Of course, my style has changed and evolved through the years, but there are certain designers I’ve loved my entire life, like Yves Saint Laurent and Balenciaga. I approach clothing as art and began collecting pieces over a decade ago. Their shapes and forms inspire me; indeed, I find that the clothing I acquire feeds my personal creativity. 


What inspired you to start your blog and what has been your philosophy? 

Over the years, friends and family suggested many times that I start blogging. Finally, I was convinced, and I’m very happy I did. Blogging for me is therapeutic – it is my diary, a “visual documentary,” as I call it. And what a great way to look back and remember my life!


You are one of a growing pool of fashion bloggers who have been noticed by the industry and are asked to attend Mercedes Benz Fashion Week and more. How did you make that transition from local to more nationwide / global? 

I haven’t changed my approach at all, but as time passes, more people have become aware of the blog, and this has led to a variety of opportunities. To me, however, the blog is still the same thing it’s been from the start, and I approach it the same way, as a record of my life. 

What do you think is the next frontier for bloggers? 

I can’t speak for anyone else, either to why they started blogging in the first place, or what their expectations may be. For me, it was about self expression and creating a visual diary. The response from people all over the world was instantaneous and overwhelmingly positive. It’s been a very rewarding experience thus far, leading to friendships and even professional projects. I can’t guess what might be next because I never thought it would lead to all this, but if it continues as it has been going, it will be a thrilling ride.

As a blogger, how do you react the criticism from some in the industry that bloggers are not journalists and their opinions should only be taken with “a grain of salt?”

Don’t you think that everyone’s opinions should be taken with a grain of salt? After all, they’re just opinions! I’m flattered when someone appreciates my choices or agrees with my vision, but I’m not insulted when they don’t. It’s all a matter of personal taste, and when it comes to self-expression through the art of fashion, you also have to know that what works well for you might be a disaster for someone else.

Our last Fashiontonian of the Month designer Marti Horwitz named you as one of the “celebrity (dead or alive) [she] would love to dress” How does that make you feel? 

It’s an honor. I think she’s a very talented designer with a wide range of skills and an exciting vision. She was kind enough to send me a few pieces, which I wore immediately! I look forward to seeing what she does next and to wearing more of her designs.

What are your favorite places to shop in DC / worldwide?

In DC, I like Hu’s Wear and the Georgetown flea market. Outside of DC, I love Maxfield’s and Barneys in LA, Colette in Paris, Calypso in St. Barth’s, Jeffrey in NY, Dover Street Market in London, 10 Corso Como in Seoul and Milan, LGB and Bedrock in Tokyo. Also, LA has amazing vintage stores and flea markets; Shareen Vintage, Rose Bowl, Decades and Resurrection are standouts. For online shopping I love Net-A-Porter.

What is coming up next for Aureta Thomollari? 

Hopefully more of the same: traveling, writing, eating, laughing, exploring new opportunities and relaxing with friends. In short, to enjoy every day as if it were my last. 

Describe your aesthetic in three words. 

Eclectic old-world glamour.


For more about Aureta and to follow her travels around the world visit