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All Things Fashion DC | April 24, 2014

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Event Recap: Sip & Shop at Early Mountain Vineyards with Urban Chic

Event Recap: Sip & Shop at Early Mountain Vineyards with Urban Chic

by ATFDC Susan Stipanovich

One anticipates lovely views and good libations upon arrival at a vineyard hosting an event called Sip and Shop, however Early Mountain Vineyards exceeds all expectations.  New owners Jean and Steve Case, former AOL executives, believe that Virginia has the potential to compete with some of the best wine regions in the world and have chosen Early Mountain, nestled in the Blue Ridge Mountains, to feature wines from the region and also produce their own label.  The cozy great room gave access to all of the options for the evening, from tasting a flight of wonderful Virginia wines, to a fantastic shopping experience with Urban Chic at the pop-up store they set up in the great room just for the evening.  Husband and wife team Chris and Lindsay Buscher opened the flagship Urban Chic, a contemporary clothing boutique, in Washington, D.C.’s upscale Georgetown neighborhood in 2004.  The boutique is known it’s for style and commitment to mixing pieces from established brands with newer trends from up-and-coming designers. Urban Chic is go-to shopping spot for stylish Fashiontonians.

Gorgeous tops, dresses, and accessories line the walls as options for guests who were keen to sip sparkling wine and browse in search of pieces for their fall wardrobes.  Shoshanna, Vince, Joie, Trina Turk, Rebecca Minkoff, Tibi, Autumn Cashmere, Citizens of Humanity, Seven for All Mankind, Paige Premium Denim, and The Shirt (one of the featured items of the evening’s event) were presented by Urban Chic at the pop-up shop.  Early Mountain staffers were on hand to ensure that guests never saw the bottom of their glasses and offer up education about the wines offered on site, including Virginia crafted American Sparkling Wine Thibaut – Janisson, one of the preferred wines at The White House. 

Wardrobe stylist Wendy Pilch chatted with guests about fall trends and how to style the pieces on offer at Urban Chic, and she also gave a brief display of The Shirt, also available at Urban Chic, which features patented technology that prevents gaping at the bust- the perfect work blouse.  Several Urban Chic employees were already modeling The Shirt, newly released in a line of lovely pastel silks that are perfect for the summer/fall transition.  After chatting with the Early Mountain owners and Ms. Pilch about The Shirt, fall trends and how best to accessorize for a day of wine tasting, the sun began to set, leaving the very fashionable guests and staff to enjoy the breathtaking view from the patio as they enjoyed their last few sips of wine and clutched their recent purchases.  The crowd slowly dwindled as guests grabbed a last bite to eat from Early Mountain’s kitchen or sneaked in a last tasting before departing.  One staffer asked as the crowd was evaporating, “Have you tried our cider?  If you like Woodchuck cider you will absolutely love this” as he produced a glass.  How right he was- it tasted fantastic and set off a flurry of last minute purchases.  At the end of the evening as staff kindly helped guests carry their bags, heavy with bottles of wine and newly purchased handbags, they were met with several inquiries about when the next Sip and Shop event would be, or at the very least when they could replenish their wine racks after their new bottles were gone. 

Susan Stipanovich is a stylist and writer who lives and works in Washington D.C. She researches counter terrorism methods and international security sector reform in Africa and the Middle East by day as a Department of Defense associate and spends her free time curating a fashionable lifestyle through her blog Hepburn Loves Givenchy.

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