All Things Fashion DC | DC Area University Graduates Achieve Success at New York Fashion Week
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DC Area University Graduates Achieve Success at New York Fashion Week

Noon by Noor Duo

13 Sep DC Area University Graduates Achieve Success at New York Fashion Week

by ATFDC Contributor Susan Stipanovich

The duo behind Noon by Noor, graduates of Arlington Virginia’s Marymount University, shared a massive success at their debut Mercedes Benz Fashion Week show in a move that showcased Fashiontonian spirit with Middle Eastern flare.  The story behind the label is one of intrigue and excitement, with Sheikha Noor Al Khalifa a rumored princess of Bahrain unbeknownst to her fellow Marymount students. Cousins Sheikha Noor Al Khalifa and Sheikha Haya Al Khalifa both graduated with degrees in Arts and Sciences (Fashion Design) from the Virginia university, returning home to Bahrain following their studies to perfect their craft and dream up the perfect collection to showcase.

Their dream was realized as they took their bows wearing slick black tuxedo jackets, which stood in stark contrast to the bright, vibrant, silky and spring-like collection, complete with fluorescent orange tailoring and shirts, floating silks in chartreuses, teal florals and shimmering metallic weaves.

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For a brand as new as Noon by Noor (the name comes from the pronunciation of the Arabic letter “N”), putting on a show at New York Fashion Week is no small feat, as designers often take years to really refine their styles into enough of a trademark vision to really be noticed by the harsh critics of Mercedes Benz Fashion Week. Launched in 2008, Noon by Noor is the first Gulf-based label ever to show on-schedule at New York Fashion Week.

A favorite brand of Blake Lively, Kim Kardashian, Demi Lovato, and Lauren Bosworth, the Bahraini duo were able to turn out a fantastic show, complete with Olivia Palermo and Nicky Hilton front-row, wearing pieces from the resort collection.

The National writes: “especially lovely were the peachy-orange chiffon, silk or metallic-shot jacquards used in a playsuit, loungy, wide-legged pajama sets and pared-back evening gowns. The edgier fluorescent orange trousers, city shorts, shirts and biker jackets were sharp and urban and the romance of long, floaty dresses was spiked by that uncompromising shade and by asymmetrical cuts.Yet there remains a certain Middle Eastern aesthetic, with the metallic brocades of the pyjama suits and frocks inspired by features of traditional Gulf dress and a fluid, drapey feel to the fabrics that clearly has its roots in the region’s costumes.”

Fashiontonians can find the pieces at the Noon by Noor website and at Harvey Nichols Dubai, and soon to be at Saks Fifth Avenue Dubai. The pair’s success at New York Fashion Week will be the key to their quickly growing label and, if the cheering crowd at the end of this week’s show is anything to go by, the cousins’ collection will have a long life at New York’s Fashion Week.