Fashion Talk: Eco-Friendly Clothing Brand Prophetik’s Jeff Garner
by ATFDC Contributor Barbara Collins
Unique, romantic, and compelling are just a few words that describe the designer of the eco-friendly clothing brand Prophetik, Jeff Garner! Directing the evolution of fashion, Garner was named one of the Top Forty Artist in the United States and his works were placed into the Smithsonian’s Renwick Gallery this past July for exhibition. Tomorrow, Saturday, September 22, 2012 from 8p.m. – 10 p.m., the visual artist will be showing the American debut of “A Dress to Change the World” a co-ed couture collection to honor the late Princess Grace at the Renwick Gallery of the Smithsonian American Art Museum Pennsylvania Avenue at 17th Street N.W.
Born in th Civil War town of Franklin, Tennessee, Garner has always had a connection to nature and an adoration for the world having grown up on a horse farm. The birth of Prophetik came once Garner decided to cooperate is devotion for his environment with his creavtivity. Inspired from the dressmakers of the Civil War Era, Garner’s remarkable designs have a elegance and sophistication that is so warming to the soul and celebrates the importance of eco-friendliness. Using organic dyes from the garden, recycled bottles transformed into greenspun fleece, working with materials like flax and durable hemp that is naturally softened with baking soda, Garner desires to bring awareness to an “industry that has not been concerned with the process as much as the results.”
Prophetik garments are carried in high-end boutiques across United States and in several countries like London and Japan. Garner has worked a costume designer for celebrities like Miley Cyrus, Donna Summer, Kings of Leon, and Prophetick also shows at London Fashion Week, where Jeff was named “2010 Eco Men’s Designer of the Year.”
Read on to learn more about the unconventional desginer in our All Things Fashion DC exclusive interview and how to purchase for this must see event!
All Things Fashion DC (ATFDC): You will be showing your A Dress to Chang the World collection for the first time in DC! How did this come about?
Jeff Garner (JG): I will be showing the Princess Grace Tribute collection in DC at the Renwick Gallery of the Smithsonian for the US debut on the 22nd, as a part of a fundraiser for the current exhibit I am a part of at the Smithsonian “40 under 40.”
ATFDC: This collection is a tribute to Princess Grace. Where did you find inspiration and how did you incorporate Princess Grace’s style in this collection?
JG: I found inspiration in the library, films, friends letters, and documentaries. I incorporated her classic innocence into the line yet with a refined touch….still romantic but a little more reserved.
ATFDC: At what age did you start designing?
JG: I began designing at age 6 when I moved to the farm in TN but professionally not until I was 21 although I designed for all my music buddies growing up.
ATFDC: How did you come up with the name of your brand?
JG: Prophetik was a name given to me to serve a higher purpose in fashion…I wanted the name to connotate something more soulful.
ATFDC: Why did you choose to have an eco-friendly brand?
JG: I believe the ethos of how I design and produce found me. I do not see it as a branding potential or marketing ploy like most….I just don’t see any other way of doing it. Why would I ever destroy the rivers and woods I played in growing up as a boy or harm my body by placing chemicals on them? I would rather be naked frolicking in the woods bareback on my horse than pursue a love and passion that would help destroy the beautiful world.
ATFDC: You have dressed many celebrities. What celebrity did you enjoy dressing the most?
JG: I love Romantic souls…I enjoyed dressing Miley Cirus and Taylor Swift; both very sweet visionary young women.
ATFDC: Where do you find inspiration?
JG: I find inspiration in the woods mostly on horse back.
ATFDC: What do you love must about designing?
JG: I love that design has no boundaries and can inspire a generation.
ATFDC: Do you design for both women and men?
JG: I design both men’s and women’s and even played around with kids.
ATFDC: Who is the ideal Prophetik woman/man?
JG: There is no ideal Prophetik man or woman….they connect to the garments/fabrics just like I do…I believe the dress or outfit picks them.
ATFDC: Where can our ATFDC readers purchase your clothing?
JG: There is a small collection of wearable items found at the Smithsonian….you can also find wearable pieces in our flagship stores in Nashville called Posh and the Label for men.
ATFDC: What has been your greatest achievement?
JG: My greatest achievement is to continue to learn and grow and live every day like the hummingbird that is such an amazing design spends each night two hours away from near death, yet the next day it feeds on another 50 flowers to power it’s energy for another day of beauty.
ATFDC: Will we been seeing Prophetik at New York or LA Fashion Week in the future?
JG: I don’t have a plan regarding our future other than this season that is slated to continue with a show in Canada and China…the more awareness the better.
ATFDC: What are your future plans for Prophetik?
JG: As for me….I will be on a horse in the woods looking at the sunlight glistening off the frosty trees and undergrowth listening to what nature has to say.
If you would like to attend this event, tickets can be purchased at http://americanart.si.edu/support/fashionshow/. The debut will be on September 22, 2012 from 8:00 PM to 10:00 PM at the Renwick Gallery of the Smithsonian American Art Museum on Pennsylvania Avenue at 17th Street N.W. Tickets are $100 and all proceeds help the museum acquire works from artists featured in the museum’s current exhibition, “40 under 40: Craft Futures.”
Barbara is a sophomore at Old Dominion University, majoring in International Studies with a minor in Fashion Merchandising. She also writes for CocoKouture Magazine and would love to pursue a career in the fashion industry as a writer for a top fashion magazine.