All Things Fashion DC | Runway to Win: An Update
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Runway to Win: An Update

runway to win feature

03 Oct Runway to Win: An Update

by ATFDC Contributor Emily Cirillo

Last April, I wrote a story on a small elite project started by Anna Wintour called Runway to Win. It was just starting out. The concept: different fashion designers selling Obama-Americana clothes and accessories at more affordable prices. The proceeds would towards the President’s re-election campaign. When I last reported on it, the project was small. Only a handful of designers were involved. Now, almost five months later, the small project has grown significantly.

With the election just weeks away, more get out the vote drives and interest is being shown across the country. More designers and celebrities are getting involved in the project to show their support. New designers that have recently joined Wintour’s project include Alexander Wang, Sean Jean, and Altuzarra. Celebrities with a flair for fashion have also volunteered their time. These celebrities include Sarah Jessica Parker, Ricky Martin, and Beyonce Knowles. Currently there are 28 shirts, scarves, and bags for sale.



Photo Credit: Obama for America

One big initiative that happened since my last article was a design challenge. The project invited amateur designers to submit designs to be sold with the collection. After all the designs were submitted, a final twelve was selected for people to vote on. Americans voted for their three favorites among the finalists. In addition to overall appeal, votes were based on: quality of workmanship, creativity, and how well the designs captured the spirit of the campaign, according to the Runway to Win website. The top three are now on sale for $30 each.


Photo Credit: Obama for America

As the date of the election grows closer and both campaigns asking for money, Runway to Win is a creative way for fashion designers to show their support. The money each purchase makes goes to Obama’s re-election campaign. For lovers of politics and fashion everywhere, this is a perfect collection. With this project, Anna Wintour proves that she constantly paves the way, this time putting two vastly different worlds closer together by combining fashion and politics.



Emily Cirillo is a studies Political Communication and History at George Washington University.  Besides writing for ATFDC, she writes for her college newspaper and is a sister of Epsilon Sigma Alpha. She hopes to pursue a career in journalism.