Strike A Pose
By ATFDC Managing Editor Susan Stipanovich
Earlier this week, Mashable published an article entitled ‘How Pose Became the Instagram of Fashion‘. The article details the many reasons that Pose has become even more popular than the already highly treasured Instagram. Audiences are much larger on Pose, giving users an opportunity to reach more people through the app, available for iPhone and Droid. It’s almost as if Pose has created the perfect storm: a mix of Pinterest and Instagram in one easy-to-use and fun application.
At first blush, the social savvy fashion model Coco Rocha said she couldn’t imagine the world needed such a thing. “Well it turns out, we do,” she proclaimed. A year after signing up for the app, Rocha found she had developed two times the following on Pose (around 450,000 followers) compared to Instagram (approximately 250,000). “There’s a huge audience of people interested in what others are wearing,” she observed.
The application is wildly popular, with over one million users. Although the app is not new, having launched it’s phone app in early 2011, however the business model has recently received quite a bit of press. As the company grows and begins to generate revenue, Pose will take a “small piece” of each affiliate fee it collects when an item is sold, but will give the vast majority of the money to the user who originally shared the item in a photo. This money will be deposited through PayPal; Pose will also show each user detailed analytics on the purchasing activity around the items they’ve tagged and shared on Pose.
“We decided we wanted our bloggers to make a majority of the commission that we collect on each purchase because we think it’s really important that we let them really own their content and those links,” Rosen told TechCrunch this fall. Pose has raised some $4.6 million in venture capital from investors that include GRP Partners, True Ventures, Mousse Partners, and celebrity fashion designer and stylist Rachel Zoe. It seems that the company is poised to make a big jump forward and take it’s users along for the ride.
Pose is perfect for those Fashiontonians looking to connect with other fashionistas both inside the district and abroad. We’d love to hear about your favorite accounts!! Let us know in the comments section or tweet us at @allthingsfashdc!
Susan Stipanovich is a writer who lives and works in Washington D.C. She researches counter terrorism methods and international security sector reform in Africa and the Middle East by day as a Department of Defense associate and spends her free time curating a fashionable lifestyle through her blog Hepburn Loves Givenchy and working as the Managing Editor of All Things Fashion DC.