Inside a Fashion PR Firm During New York Fashion Week!
By ATFDC Contributor Kelsi Zimmerman
Through interning with a Fashion PR Agency and Production company during my last fashion week internship at Mercedes Benz Fashion week in February, I was able to recall much experience as well as insight to the industry and what is to come for the year of fashion in 2013.
Being in the presence of such designers and industry professionals who have watched New York Fashion Week transform from taking place in less than glamorous tents in Bryant Park to now being available via live-stream on the internet, was a very humbling experience; perfect for my last fashion week. Upon arriving to the company’s office and the Lincoln Center I was so excited and appreciative of the experience I had ahead of me. The whole week was about Pantone’s color of the year; emerald green, military details, shimmery metallics, printed pattern designs along with a focus on American designers making a comeback in the industry; trying to bring the garment industry back to the states!
Clover Canyon, a California designed and produced brand had highlighted two of the fall’s biggest trends: printed designs and military detail! Clover Canyon is sold right here in the Nation’s Capital at local retailers: Betsy Fisher located 1224 Connecticut Ave. N.W. Washington DC 20036 and Wink 3109 M St. NW Washington DC 20007.
Nanette Lepore, another American based designer who is centrally located in New York and is a part of the movement to get the garment industry back in the Garment District in New York. Nanette’s domestic brand displayed a combination of emerald green and metallics in her collection this February for her fall 2013 line! Fashiontonians are able to, yet again, support this American designer and local retailers by shopping for her collection at Urban Chic 1626 Wisconsin Ave in Gerogetown and at Emily Grace 12525 Park Potomac Ave Unit C Potomac, MD 20854.
Along with getting a glimpse of the luxuriously textured garments that fall has in store, I left New York City and headed back to the DMV, returning to my last semester at Stevenson University having walked away from my last fashion week experience as an intern with the knowledge that progressing as an industry professional requires a balance of patience and determination.
As an aspiring Fashion Publicist who has dreamt of having a career in the fashion industry and calling the Big Apple my home since I was a little girl, I knew when deciding to go a small liberal arts school in Maryland that I would have a slight disadvantage when competing with those perspective aspiring Fashion Publicists who have spent the years of their higher education in Manhattan. I had always made this assumption based off of the fact that the very reputable students from F.I.T., NYU, Parsons, etc. would all be able to complete long term internships with their dream jobs located in the Big Apple that would result in full-time employment positions. Whereas myself on the other hand would only be able to participate in short term internships (such as during Fashion Weeks) and would have to do everything in my control to make sure I make a positive impression on the directors of the agency during my short time there. Having worked several fashion weeks over the past few years, I was determined to gain as much experience this February considering it would be my last fashion week internship before I graduate. Excited to have landed an internship position with an agency who was doing fashion week PR for designers like Kenneth Cole, Rebecca Minkoff and Trina Turk, I was determined to get to New York for the week, inject coffee into my veins and not sleep until I was headed back Maryland.
From previous fashion week internships I had learned right away that in order to work in fashion PR, one must be detail oriented, have a positive attitude, the ability to be resilient, be able to prioritize tasks when bombarded with a million different jobs and most importantly have the ultimate dedication to their job and the fashion industry. At the end of my trip I had learned that making my way up to Manhattan to intern during the most hectic week of the year resulted in requiring the strength to not get overlooked throughout all of the chaos in the Lincoln Center but patience and understanding that being a fashion week intern who was willing to go the extra mile would soon result in recognition and more responsibilities.Knowing this prior to NYFW Fall 2013 plus the knowledge and experience I gained while being there this past week, I am now completely comfortable with leaving my hometown in the DMV to become the new girl in NYC, but I will always be a Fashiontonian.
A 21 year old Maryland Native and Senior Fashion Merchandising major at Stevenson University fashion has consumed Kelsi’s life from a young age and continues to as she travels to experience the fashion scenes from various cities across the world. Kelsi is thrilled to be back in the DMV and help bring to light the rising fashion scene right here in DC.